Starting in May, the health magazine "Apotheken Umschau" will be redesigned in terms of content and appearance. The word& Bild Verlag promises to be even more responsive to readers' needs.
"I'm ready for partnerships"
November 25th, 2021 by Henning Kornfeld | Posted in Hero, Media, Meedia Plus, Publisher |
Andreas Arntzen, head of the Wort& Bild Verlag, says in the big MEEDIA interview how he wants to loosen the company's dependence on the "Apotheken Umschau" business, what he expects from the new online platform healthy.de hopes and why he himself would cooperate with competitors such as the Burda publishing house.
Word& Bild Verlag launches young magazine "gesund.de" in August
Juni 15th, 2021 by Meedia Editorial | Posted in Media, Publisher | No Comments
The Wort& Bild Verlag ("Apotheken Umschau") expands its product portfolio with a new health magazine. The magazine "gesund.de" – which is also the print title – is to appeal primarily to young, female and digitally affine customers, according to the publisher.
Julia Rotherbl becomes editor-in-chief of the "Apotheken Umschau" magazine
March 3rd, 2021 by Meedia Editorial | Posted in Macher*innen | No Comments
The "Apotheken Umschau" expands its management team: Julia Rotherbl is since 1. March member of the editorial board.
Advertising sales: "prisma", "stern" and "rtv" in front, "Apotheken Umschau" with a big plus
According to Nielsen, the TV supplement "prisma" was the audience magazine with the highest gross advertising sales in 2020. Increases were made in the Corona year u.a. the "Bild am Sonntag", the "Apotheken Umschau" and "TV Movie".
Hans Haltmeier leaves, Dennis Ballwieser takes over as editor-in-chief
September 18th, 2020 by Meedia Editorial | Posted in Makers | No Comments
Dennis Ballwieser, physician and managing director of Wort& Bild Verlag, is pushing ahead with the restructuring of its editorial team and, in the process, is also aming responsibility as editor-in-chief for Apotheken Umschau.
Word& Bild Verlag goes on the offensive – and parts with employees
September 1st, 2020 by Meedia Editorial | Posted in Hero, Media | No Comments
Growth and investment are on the agenda health of the word& Bild publishing house in focus. At the same time, the company will part with up to 20 employees, according to the announcement.
AWA 2020 attests to loss of readers for print media
The annual Allensbach Market and Advertising Media Analysis (AWA) has mainly bad news in store for the German print media: Most titles lost reach, and a particularly large number of readers lost u.a. "Star". The "picture.
Magazine advertising market tilts sharply into negative territory
For the German general-interest magazines, the Corona crisis had a very clear impact for the first time in May. 22.2 percent less gross sales recorded by Nielsen, 31 of the top 50 titles are now down on the previous year after five mon.
Isartal Health Media: Word& Bild Verlag founds subsidiary for content marketing
October 10th, 2019 by redaktion | Posted in Publishing | No Comments
The word& Bild Verlag has set up its own subsidiary for content marketing. In this way, those responsible would like to open up new business areas such as books, digital offerings and events. In addition, according to the press release, "the competence. Importance of the stationary pharmacy" to be reaffirmed.