FIBO is back. The fitness industry on the move again. The pull of the world's largest fitness trade show has returned just in time for World Health Day. On four days a total of 51.270 visitors:inside attracted to Cologne.attracted 270 visitors to Cologne. FIBO thus makes it clear how great the potential is for fitness, wellness and, above all, health. With the new upswing, the focus is now on the future. Read a first conclusion of FIBO 2022 on its comeback.
"FIBO 2022 has clearly shown: The Industry looks ahead. At New concepts and new target groups", says Benedikt Binder-Krieglstein, CEO of FIBO organizer RX Austria& Germany.
Health is wealth
He adds: "Driven by an increasing demand for fitness, the Integration of health into all market segments. True to the motto: Health is Wealth."
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Italy, Spain, France, UK and Poland, South Africa, Australia and Brazil, Israel and the United Arab Emirates: internationally, FIBO has already attracted a number of visitors Experts from a total of 109 countries at.
In their luggage they had: concrete projects and investment plans, the desire to discover an overdue Innovation diversity, but also many lifestyle themes for the international community.
High quantity and quality
About the successful restart after the Corona break Says RX CEO Binder-Krieglstein: "I am proud that FIBO continues to focus on the Pioneering platform for the industry is. More than 500 exhibitors were enthusiastic about the high number and especially the high quality of the visitors."
Fitness industry: key to better health
Clearly in the Focus the FIBO 2022 stood the Theme Health. FIBO Event Director Silke Frank says: "After two years of drastically limited exercise offers, the importance of fitness for maintaining health has increased again enormously."
"Fitness training, healthy nutrition and wellness have long since become part of holistic health prevention.“ _______________________________
Silke Frank, Event Director FIBO global
Silke Frank continues: "The trend of using sports to promote health, prevent illnesses and support healing processes, is not new, but has been further accelerated by the pandemic."
All this applies age-independent. The interest of the FIBO visitors was reflected accordingly.
Fitness in the virtual training world
Picking people up where they get rusty: in front of the screen. FIBO 2022 has also shown which virtual incentives to get people moving, which target groups of eSports and gaming offerings particularly benefit and how great the Demand for transformative solutions is.
The rich from the Digitization of customer management in studios to the Home training via app and mobile training devices.
"For the fitness industry, FIBO 2022 was the Kick-start that everyone has been waiting for for so long", Silke Frank emphasizes, "many have used the time to prepare themselves for this moment. In the past two years, many products have been developed that have finally been introduced to the masses."
Digitization as an opportunity
The FIBO boss adds: "FIBO has also shown how big the Need for digital solutions is – for business customers as well as for our private visitors." A trend from which the Fitness industry to benefit is.
Relaxation of the European market
With its innovative equipment and training programs, the fitness industry is making a significant contribution to the development of the body decisive contribution to relieving the burden on the healthcare system.
The signs are therefore pointing to relaxation. For instance, the Number of gym members in Europe to increase by around one million again as early as 2021. The number of gyms in Europe also increased slightly again.
These are some of the key findings of the 2022 European Health& Fitness Market Reports by Deloitte on behalf of EuropeActive. This was published at the start of FIBO 2022 as part of the 9.